Solosec, one-time BV treatment
Brief: BV treatments usually last up to two weeks or more. Introduce Solosec, the first antibiotic to treat BV in just one dose.
The result: A 45% increase in demand for the first one-time BV solution.
Consumer Campaign
A TAGLINE WITH A CLEAR MESSAGE
A visual lock-up of the product and its method of delivery
communicated
a succinct message to both healthcare professionals and consumers. The tagline provided a link across the two campaigns.
