HIGH POTASSIUM IS A THING, TOO

Brief: Create an educational campaign for newly diagnosed hyperkalemia patients and help empower them with Veltassa. This once-a-day treatment can help keep high levels of potassium in check.

The result: A consistent campaign that kept patients feeling supported

The glass campaign worked to parallel positive patient moments with the benefits of VELTASSA

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First-person narratives motivated patients to adhere to treatment and look on the bright side

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Monthly newsletters provided educational resource, healthy recipes, tips, and exercises to help patients stay on track

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